Taste Tab
Taste Tab is a brand I created in my marketing project under Professor Celia Feramisco at UCLA. I utilized and showcased advanced understanding of the principles of an integrated marketing campaign.
Taste Tab (Marketing Project)
I created all aspects of an integrated marketing campaign: Situational Analysis, SWOT Analysis, Objectives, Target Market, Marketing Strategies, Marketing Tactics, Implementation, and Evaluation of Performance. Throughout this marketing case project, I designed, wrote, and executed a market research survey, storyboard, and a six-month media plan.